When AI came about, was your first thought to feed it data and have it tell you your company's secrets to future success? We did, too. And we were right.

Detecting false trends in data can be challenging, particularly when the desire to validate a specific hypothesis or bias is strong. However, several strategies can help uncover potential pitfalls.

Too much focus on the obvious and push for more revenue can leave vacuums that eat away at those hidden profits. Secondary and tertiary analysis are needed for proper utilization of data.